BRIEF has it strength in conducting large-scale surveys, both internationally as well as across India. BRIEF has successfully administered various large-scale surveys including census in different states of India like Jammu & Kashmir. Our dedicated team of field surveyors and networking team have been instrumental in delivering successful completion of surveys on time. We believe ....Read more
Through consumer studies we provide an insight into the consumer’s mindset in terms of consumer motivations for choice and usage of the product/brand, various user segments and the perceived benefits of the product. We provide a detailed and overall understanding of the market and help in strategic decision making. Various modules that can be identified ....Read more
BRIEF has a strategic consulting unit which is constantly providing research based consulting solutions to corporate clients on various marketing needs. Our marketing team works on providing strategic inputs to advise our clients on various areas of: Market entry New product development Concept testing Feasibility of a product/project Strength Weakness Opportunities Threat (SWOT) Analysis Market ....Read more
Economic Research is one of our prime academic activity and we combine expertise of in-house teams with the experience and skills of external collaborators. At BRIEF we have focused on the following thrust areas in a proactive effort to strive for relevance and significance in the segment. We have already done significant amount of economic ....Read more
The Social Research Unit of BRIEF includes a multi-disciplinary team of experts drawn from relevant fields of social sciences as well as applied sciences like Poverty Alleviation, Health, Sanitation, etc. We have experience in conducting a wide spectrum of studies including formative research, large-scale demographic surveys, need-assessment studies, impact assessment and evaluation studies, socio economic ....Read more
BRIEF holds expertise in developmental and research work at SME level. BRIEF is working on various MSME development and need assessment projects for GIZ and SIDBI. Through these projects we have developed an expert group which has worked on various cluster development activities as well a strategy roadmap for clusters. Research Policy Research Identification of ....Read more