Through consumer studies we provide an insight into the consumer’s mindset in terms of consumer motivations for choice and usage of the product/brand, various user segments and the perceived benefits of the product.

We provide a detailed and overall understanding of the market and help in strategic decision making. Various modules that can be identified as our strength areas include:

  • Customer Satisfaction

  • Consumer Behavior Analysis

  • Price mapping of competing products

  • Competitive Communication

  • Concept Test

  • Brand-Name Test

  • Price Sensitivity Research