Bureau of Research on Industry and Economic Fundamentals (BRIEF) is conducting a study, ’Monetising Gold: A Study in India’ in collaboration with Federation of Indian Chambers of Commerce and Industry (FICCI).

The objective of the study is to get a perception of the individual and the Indian household about gold based on which alternative policy measures that could help in monetising gold would be suggested. The study would gauge how cultural and sentimental connect to the metal was shaping the country’s demand for gold, determine buying and selling pattern of gold, measure the effect of artificial restrictions (increase in import duty thus increased price) on buying and selling pattern of gold and explore viable options to make gold savings work for the economy.

The study has been undertaken based on secondary research, primary survey, round table discussions and focused interviews with stakeholders. An extensive primary survey of 5000 Indian households/individuals across 10 states and 30 cities is underway.