BRIEF, on behalf of CUAL, undertook a survey to analyse the impact of TRAI’s New Regulatory Framework on television consumers, and to gauge their perspectives. This included the relevance of television as a mode of content consumption, impact of NRF on consumer choice, preferred method of consumption and convenience among others. The goal of the survey was explore whether consumers will continue to consume television in the long term, its future demand, preferred content selection, how much time consumers spend on such selection, consumers’ awareness about NRF, their views regarding prices and quality, and their satisfaction with NRF.