The scope of the study was to benchmark the business modalities of the Pipe products & undertake a comparative analysis of the Value Chain. Basis the study findings, a report on the Piping Industry along with course correction strategy was prepared. To conduct the micro mapping of the retailers, in the plastic pipes segment and enable creation of universe database of the retailers in the plastic pipe segment. The concurrent study was carried out 3 phases covering over 5500 establishments in metros & sub-metro cities wherein the modus operandi & value chain details of the industry was studied thoroughly.